First unveiled in 2020, CB watches was the first project to raise in the watch incubator Watch Angels, a branch of a family group of watchmaking.
Watch Angels is a collaborative platform that shortens the distance between independent brands and watch enthusiasts to the absolute industry minimum.
The shortest way from a watch concept to the wrist
By digitalizing the watchmaking process and by being factory direct, Crowdmanufacturing eliminates all unnecessary activities, sources of waste and mark-ups multiplication by involving the only three parties that are really required to make a watch: a creator, a watch enthusiast and a manufacturer. Crowdmanufacturing transfers the entire value only to them.
Discover more about how Watch Angels works here.
As the only one Swiss private label owning a whole case production facility, Watch Angels is able to produce all the CB case components in-house in Ticino, the Italian-speaking county of Switzerland. A huge asset allowing to craft entirely the watches locally.
Thanks to such a production location and to a full-local supply chain, CB can offer watches way beyond the Swiss Made expectations. Watch enthusiasts know how the Swiss Made label works.
Not only the case is made here, all the components are sourced around. Movements, crystals, hands, gaskets, straps...
From recycled or repurposed raw materials to fine finishes, all the components are made here, in Mendrisio, Switzerland, then assembled, controlled and packed in the same building. Making CB the first Swiss watch project with environmental concerns.
